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Start automating your advertising campaigns. Use scripts to automate your work or optimize results. Our site provides an overview of useful scripts and explains how you can apply them.

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What is Google Ads Sript?

Google Ads scripts are small automated scripts written in a programming language that provide automation and customization on the Google Ads platform. These scripts can be used to facilitate and optimize the management of advertising campaigns in your Google Ads accounts. Google Ads scripts are JavaScript-based and can automate various tasks by interacting with the Google Ads API.

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Where is Google Ads Script Used?

Budget Control and Optimization

You can set automatic budget settings to avoid a specific budget overrun or to achieve a specific performance target.

Offer Settings

You can automatically set bids for specific keywords, locations or devices.

Keyword Management

By monitoring the performance of specific keywords, you can automatically add or remove keywords.

Ad Text Optimization

You can automatically update ad copy when a certain metric or performance threshold is exceeded.

Reporting and Analysis

You can create custom reports or automate reporting processes by tracking specific performance indicators.

Scheduling and Programming

You can use scripts to increase or decrease ad impressions over a certain period of time.

Target Audience Management

You can make bid settings or campaign optimizations for specific audience segments.

Retargeting Strategies

You can automate retargeting strategies for specific user groups.

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